F60 General Trading

About Us

F60 General Trading Company L.L.C is one of the companies that are dedicated in its specializing products in United Arab Emirates, with operations inside and outside UAE. A rich history of pioneering innovative businesses built on trust, excellence and responsibility, and a deep commitment to enhancing life for all.

With a grassroots heritage in the United Arab Emirates spanning more six decades, F60 General Trading Company L.L.C is woven into the very fabric of the nation since 1960, as a small trading business, when pearl diving and fishing were still the mainstays of the economy.
Having fostered a proud history of innovation and entrepreneurship, today we continue to build upon our long legacy, founded on a solid commitment to excellence, trust and responsibility, all guided by a single ideal: ‘Enhancing Life.’
Today, the F60 General Trading Company L.L.C name is synonymous with the development of the region, and we build upon our long history of innovation and entrepreneurship through our operations.

Our Purpose

The F60 General Trading Company has built a reputation for being pioneers for innovation, change, and progress, driven by a relentless desire to facilitate meaningful change, for all, Today, these elements remain innately at the heart of our company, as true today as they were more than six decades ago.

In 2022, when we began our ambitious transformation journey, we embraced this into the philosophy of the F60 General Trading of the future, evolving our ‘why’ into a modernized Purpose: ‘Enhancing Life’, and retaining our status as pioneers, obsessed with innovation and change.

Our Purpose is at the heart of our business, and it is reflected through our vision, culture, and values. Our Purpose and our Vision go together: our Purpose is our North Star, defining the direction in which we’re going, whilst our Vision is our window into the future of our journey; our aspirational view of a place along the way. Our Purpose keeps us on track, our Vision keeps the fires of progress burning.

Our Purpose is at the heart of our business, and it is reflected through our vision, culture and values. Our Purpose and are Vision go hand-in-hand: our Purpose is our North Star, defining the direction in which we’re going, whilst our Vision is our window into the future of our journey; our aspirational view of a place along the way. Our Purpose keeps us on track, our Vision keeps the fires of progress burning.

Our Vision

When the F60 General Trading Company L.L.C started this business, it was to support the progress and development of the ‘new Abu Dhabi’ as envisaged by the country’s ambitious and visionary leadership. To expanding consumer choice from Abu Dhabi to Fujairah, the family is recognized as playing a pivotal role in the evolution of the UAE, a country now globally renowned for progress, innovation and future-thinking.

From modest beginnings as a trading business, today, F60 General Trading is a respected company in businesses, with a reputation for growing with respect, humility and community focus. Our legacy is engrained into the DNA of F60 General Trading, and the nation itself; now, we take it with us as we embark on an exciting transformational journey that will shape our next chapter.